7 Tips To Develop the Best Name for Your Blog

So you’re thinking about starting a blog? You have several important questions you need to ask, like what platform will you use, how often do you intend to post, etc. One other significant question is what are you going to name your blog? That’s why today I’m offering this post, 7 Tips to Name Your Blog.

7 Tips to Name Your Blog, beginning your online journey with the right name!

Names are important, especially in the blogosphere. Having a memorable name can go a long way toward generating traffic for your site. Choosing the right name can seem daunting, but these 7 tips should help you in that process. Get a notebook, pen, a good place to work, and follow the steps below.

Begin your blog naming process by answering these questions:

  • What is the theme of your blog? For example, you may be hoping to blog about being a parent. Startup Daddy was developed by a man who stays home with the kids and uses his blog to talk about that and to share his knowledge about small businesses.
  • Who is your target audience? Make a list of different types of people you hope to reach. If your blog is about building amazing creations from Legos then think about places you’ll find your target market. Lego forums? Legoland? The Brothers Brick picked a  good name that should appeal to their target audience.
  • Will you be blogging for hobby or for dollars? How you name your site can have a big impact on traffic and that is important if you’re planning to be blogging for dollars some day.
  • What are some of the blogs already addressing this topic or audience? You can do a search by going to Google Blog search and typing in your theme. Or you could consider the names of other blogs you like. Are the titles playful and fun, like the blog White on Rice Couple? Or do they communicate a theme like the Pioneer Woman? Think about these themes and see if there’s some playful phrase you could use to name your blog.

OK. Once you’ve answered these questions, you’re now ready to move on to the 7 Tips for Naming Your Blog. Are your seatbelts fastened?

7 Tips to Name Your Blog

  1. Start Your Engines. Now that you’ve answered the questions above, it’s time to get the creative juices flowing by doing some brainstorming. Do you know the rules for brainstorming? Me neither, but I know one thing: when you’re brainstorming there are no “bad” ideas. Get your notebook and write ideas for your blog name. Tell your internal critic to take a hike right now because you’re all about quantity here; put down any words that come to mind. Oh, and tell your task master to take a hike too. (Yes, I often name and talk to the internal voices in my head. I recommend it!) If you start to think about the groceries you need, start a separate list to get that off your mind.
  2. Free Associate. Focus on some of the words you’ve written down in your brainstorming list and begin to build on those. If your blog is going to be focused on how to be a master gardener (if so, please send me a link to your blog….I need help), you might have written the word “garden” on the list above. That’s a great place to start. Now you can focus on that word for awhile. You might come up with additional words like: green, flowers, caterpillars, sun, growth, rose, green thumb, etc. Then you can pick a word from that list and focus on it for awhile too. You can include concepts, songs, movies, and food, and more. The sky is the limit here! Hmmm, sky would be another good word for this list…you get the idea.
  3. And the Winner is? Go back over your free association notes and circle words that strike you as interesting. Maybe from the words written above you like green, caterpillars, sky and growth. This is a great start!
  4. Paring Down. Create a list of your top 20 blog name ideas. Maybe it’s Green Sky, Caterpillar Keys, or Green Caterpillars.
  5. Building Your Domain. Initiate a search of domain names. One site that can help you do this is Name.com where you can type in any domain name to determine its availability and cost for purchase. If your goal is to have lots of traffic, experts on search engine optimization (SEO) recommend having a .com domain address free of punctuation if possible. So if you liked the domain name greencaterpillar.com and you looked it up on Name.com, you would discover that the domain name is available. Yipee! But before you send out a press release, notice that it’s listed as a premium domain name. It’s going to cost you nearly $1,000 to purchase it. Or you could purchase greencaterpillar.info for less than $1, but that might cost you in building traffic. You’ll need to decide how important having a .com address is for your site. Name.com will also offer alternative suggestions such as mygreencaterpillar.com.
  6. Graphically Speaking. Remember when selecting your domain name that you’ll want to have a logo or some kind of graphic representation as your header for the site. Of the names you’re considering, is there one that inspires a picture as well? You know what they say, a picture paints a thousand words!
  7. Input. Talk to others about ideas for your blog name. Do you have particularly creative friends? Other bloggers? They would be great people to ask. You can also talk to friends, colleagues, relatives, or others who will give you trusted, honest feedback. You might find out that green caterpillar is actually code for some illegal drug. You want to consider the kind of traffic that a domain name like that could draw to your site.

For those of you with domain names already intact, do you have any tips for others to add to this list? How did you pick your domain name? Have you ever changed the name of your blog? It can seem a little overwhelming finding the right name, but you’ll thank yourself in the end for taking the time to pick out the best name for your site!

Updated by Marly · Permalink

9 Responses to 7 Tips To Develop the Best Name for Your Blog

  1. Great advice. I think a lot of bloggers (including me!) wish they had taken the process of choosing a domain name more seriously. Because, once you’ve started your blog, there’s really no going back. (Well, not unless you want to lose traffic and confuse people by migrating everything over to a new domain.)

    I think Googling potential domain names would also be a smart thing to do, for several reasons. First, you could see what sort of competition you’re up against for those keywords. Second, you could see just how many hits come up for those keywords. (A smaller number means less competition for you, but also suggests that fewer people are searching for those terms.) Third, you might discover some unsavory associations you didn’t know about (just like in point #7).

    Checking the domain names in other major search engines (e.g. Yahoo, Bing) might be helpful as well.

    • Good idea to google the name ideas in addition to checking for their availability! Your domain name is short and to the point. You’d rather have something more descriptive of the topic you cover? I checked out your site and I like the articles that you highlight…on my favorite topic (names)! Thanks for your comment and know that I wish you my best! Marly

    • I like that my URL is short, but I think it would have been smarter (in terms of SEO) to get a longer name that includes the words “baby” and/or “name.” I also would have preferred .com instead of .cc, though I don’t think domains matter as much as they used to.

      I think your URL is much better than mine. It’s a .com, it’s got the word “name” — really good choice. I’m kinda jealous. 🙂

    • You can get a new domain name and redirect your current domain name. The answer in whether to change a domain name comes from asking yet another question (don’t you hate answers that are questions?) What you want to do with your blog? Is it an enjoyable hobby? Or were you hoping to move forward as more of a professional/business blog? If it’s the latter, then having an identifiable brand name would be good. What do you think of this? Nancy the Name Nanny! I checked out go daddy and http://www.namenanny.com is already taken, but they’re not using it. But, thenamenanny.com is available for around $11. You can purchase that domain name while maintaining the old one to redirect to the new site. Just a thought.

    • Wow, this print is getting small. 🙂

      Thank you for the ideas. But, overall, I do like my URL. Even though it lacks some key things, I’ve been using it long enough that it ranks well regardless.

      I also like the freedom it gives me. I’d eventually like to start another blog at a subdomain, and this URL is perfect for that b/c it doesn’t limit me to a particular topic.

      Certain disadvantages can sometimes be twisted into advantages. 🙂

    • You can shift your domain name in-between without losing traffic, you have to redirect your pages to the new location and Google is very efficient in changing its index over a period of time.

      I would say if you plan to shift, just don’t shift all your pages on a single day do it over a period of time like two months by redirecting few posts and pages a day, so that your readers will not find it hard to cope up with the change and you will not lose your subscribers, at least not many.

      Regarding potential domain names, its true that domain names with a good keywords just impossible to find and grab, there are lots of domain brokers out their who keep watching for the fluctuations in the keyword searches and they will act before you, but still if you can spend little time on keyword research before buying your domain, you can very well end up choosing a better domain name with good keywords in it.

      Also if chickenrecipes.com is taken, you can still look for “chickenrecipe.com” or “chicken-recipes.com” or mychickenrecipes.com and try some variations, I am pretty sure you will end up with a very good domain name with all the keywords you need by trying out some variations. In my opinion “mychickenrecipes.com” will take just a bit more effort over “chickenrecipes.com” to rank well for the term “chicken recipes” in google.

      Also give the first preference to .com because people are so used to .com over .net or any other extensions.

      But still I wouldn’t much worry about .com personally because most of my traffic comes from search engines and people who like my site mostly bookmark it and don’t find it hard to remember. So using other extension domains will not be much of an issue in my opinion.

      Hope that helped 🙂

  2. When I started my blog, I didn’t think about branding or people wanting to actually remember my blog’s name. Now, I wonder what I was thinking. People are constantly getting it wrong. It’s too late, but if I had it to do over, I’d follow your advice.

    • Steven Covey always says to work with the end in mind, but I think that is sometimes easier said than done! I’m a big proponent of taking the leap and making changes…especially to names. If your blog name isn’t working for you, look at Chakkravarthi’s comment below. It may not be too late. His site has some good info on blogging and SEO info too.

      Hey, in today’s times, having a site about frugality is an important topic! Wishing you the very best, Marly

  3. Hi Marly!

    When I was starting to seriously think about starting a blog, it was definitely important to me to have a name that was both instantly memorably and almost comfortable to say out loud. Having gone through some rough times personally in the past year, I’d been surrounded by friends who constantly reminded me that good times were “just around the corner” or “coming up around the bend” and I just had to stick it out and my positive attitude would bring good things to my life.

    In the end, all of the contrived names I came up with while brainstorming sounded awkward and uncomfortable, or were difficult to type out quickly, or were just plain not me. In the midst of that frustration my dear Mom called to cheer me up with yet another “Don’t worry honey, good things are just around the bend for you”, slurring the word “just” a teeny tiny bit so that it sounded like “Jess” to my ears. And kablam, I had it!

    So I immediately went and bought jessaroundthebend.com for future use, secured the name at WordPress (my current host) and Blogspot (for just in case), registered twitter.com/JessAround and started thinking about how exactly I wanted the blog and twitter to look. Right now the graphic design of both are pretty fluid, as I’m still trying to find my style and the look that goes with it, but fortunately I have a few friends who are well versed in web design and image creation that are more than willing to help when I’m ready.

    Now I just need to get posting more often!


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