Melanie Notkin

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Today’s Namely Marly Podcast presents a Name Interview with Melanie Notkin, the tribal leader of aunts around the world. You may have heard of her before, she’s the Savvy Auntie! And see below for a chance to win her Wall Street Journal dubbed national bestseller book, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids.

Namely Marly Podcast interviews Melanie Notkin about her name, her life, and being the Savvy Auntie
Photo Credit: Ana Schechter

Who do you think makes up one of the most under-represented women in America? Trust me, it’s not women who like chocolate. And it’s certainly not women CEOs (although they are a group that could use some additional numbers). No, the under-represented group of women we’re talking about are aunts.

Nearly 50% of women today are childless, many of whom are aunts with children in their lives they love and adore.  Melanie, the tribal leader of this group, describes how aunts are oftentimes caricaturized as a “stumbling, child-phobic ‘robot’ that lacks any emotion or maternal instinct until the very moment she becomes a mother herself.”

As if people think there’s a mothering gene that can only be turned on by 9 months of pregnancy. But there are so many amazing women who debunk that theory daily. And Melanie Notkin has made it her goal to give voice to women such as this; the aunts of this world. She is founder of the site She’s also created the Savvy Auntie lifestyle brand, a celebration of modern, cosmopolitan aunthood.

She’s a spokesperson, speaker, author, and a sought after family-friendly lifestyle expert. She’s been featured in the New York Times, The Wall Street Journal, The Chicago Tribune, Business Week, More Magazine, The Huffington Post, and a whole slew of TV appearances.

I had the pleasure of talking with Melanie about her name and a number of other topics such as today’s aunt’s role in picking baby names.

Name Interview: Melanie Notkin

“Here’s the truth about aunthood. Unlike parents, aunts have no legal obligations. Aunthood is a gift. It’s a gift to the children who never suffer from too much love. It’s a gift to today’s overburdened parents who can always use more hands and hearts when it comes to their kids. And it’s a gift to us because it is one of the wonderful things that fills our lives with joy, love and purpose.”

That’s a quote from Melanie’s recent article on the Huffington Post, The Truth About the Modern Aunt.

Melanie is passionate about aunts, but she also shares with me some insight about her name, including a funny story about someone else in her school who shared the same name but pronounced it differently. I’d never before heard of an alternate pronunciation of the name Melanie. Apparently neither had the parents of that little girl which is why they sent her through childhood with basically a mispronounced name.

Many people I talk to have at least one period in their life when they’ve hated their name. Not Melanie. In fact, at one point in she even told her mom how thankful she was for her name.

Come join me for a fun discussion with Melanie Notkin about her name, her business, aunthood, unique baby name trends, and more. And see below for your chance to win a free copy of her book, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids!

Podcast Referenced Resources:

  • Melanie’s book,  Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids
  • Savvy Auntie Website
  • Melanie Notkin on the Huffington Post
  • Melanie Notkin’s Savvy Auntie on Facebook




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