Melanie Notkin

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Today’s Namely Marly Podcast presents a Name Interview with Melanie Notkin, the tribal leader of aunts around the world. You may have heard of her before, she’s the Savvy Auntie! And see below for a chance to win her Wall Street Journal dubbed national bestseller book, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids.

Namely Marly Podcast interviews Melanie Notkin about her name, her life, and being the Savvy Auntie
Photo Credit: Ana Schechter

Who do you think makes up one of the most under-represented women in America? Trust me, it’s not women who like chocolate. And it’s certainly not women CEOs (although they are a group that could use some additional numbers). No, the under-represented group of women we’re talking about are aunts.

Nearly 50% of women today are childless, many of whom are aunts with children in their lives they love and adore.  Melanie, the tribal leader of this group, describes how aunts are oftentimes caricaturized as a “stumbling, child-phobic ‘robot’ that lacks any emotion or maternal instinct until the very moment she becomes a mother herself.”

As if people think there’s a mothering gene that can only be turned on by 9 months of pregnancy. But there are so many amazing women who debunk that theory daily. And Melanie Notkin has made it her goal to give voice to women such as this; the aunts of this world. She is founder of the site She’s also created the Savvy Auntie lifestyle brand, a celebration of modern, cosmopolitan aunthood.

She’s a spokesperson, speaker, author, and a sought after family-friendly lifestyle expert. She’s been featured in the New York Times, The Wall Street Journal, The Chicago Tribune, Business Week, More Magazine, The Huffington Post, and a whole slew of TV appearances.

I had the pleasure of talking with Melanie about her name and a number of other topics such as today’s aunt’s role in picking baby names.

An interview with Melanie Notkin, the Savvy Auntie
Photo Credit: Ana Schechter

Name Interview: Melanie Notkin

“Here’s the truth about aunthood. Unlike parents, aunts have no legal obligations. Aunthood is a gift. It’s a gift to the children who never suffer from too much love. It’s a gift to today’s overburdened parents who can always use more hands and hearts when it comes to their kids. And it’s a gift to us because it is one of the wonderful things that fills our lives with joy, love and purpose.”

That’s a quote from Melanie’s recent article on the Huffington Post, The Truth About the Modern Aunt.

Melanie is passionate about aunts, but she also shares with me some insight about her name, including a funny story about someone else in her school who shared the same name but pronounced it differently. I’d never before heard of an alternate pronunciation of the name Melanie. Apparently neither had the parents of that little girl which is why they sent her through childhood with basically a mispronounced name.

Many people I talk to have at least one period in their life when they’ve hated their name. Not Melanie. In fact, at one point in she even told her mom how thankful she was for her name.

Come join me for a fun discussion with Melanie Notkin about her name, her business, aunthood, unique baby name trends, and more. And see below for your chance to win a free copy of her book, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids!

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Win A Free Copy of the book, Savvy Auntie

Savvy Auntie books
Source: Savvy Auntie

This contest is now closed. Congrats to the winners: Tiffany, Jeanette, Janice, Ashleigh, and Trisha!

Here’s your chance to be one of 5 lucky winners to receive a free copy of Melanie Notkin’s book, Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids.

Mandatory Entry

Leave a comment below describing a favorite story about being an aunt, having an aunt, or an aunt you know.

Bonus Entries

For more chances to win, check out these options. You must leave a separate comment for each bonus entry to have your entries counted.

  1. Follow Namely Marly on Twitter
  2. Follow Namely Marly on Facebook
  3. Follow Namely Marly on Google+
  4. Follow Savvy Auntie on Facebook
  5. Follow Savvy Auntie on  Twitter
  6. Post this comment on Twitter: Enter to win a free copy of the book Savvy Auntie from @namelymarly. Thanks @savvyauntie!  Ends 12/18 #savvyauntiebook

Small Print Lingo: This contest is only open to US residents (My apologies to my international readers!). Contest runs through Sunday, December 18, 2011 at midnight. Five winners will be chosen by random number generator. Winners will be notified by email and will have 24 hours to claim their prize.

Updated by Marly · Permalink

18 Responses to Melanie Notkin

  1. I’ve always liked the name Melanie and likewise have never heard of an alternative pronunciation.

    I had no idea that half of women were childless. Interesting. I don’t have children, either, but I am a new aunt to a beautiful niece–a 14-month-old who I simply adore. My favorite aunt story is ongoing: if I happen to be sitting on the floor near my niece, she likes to slowly shuffle by, wearing a sly smile. Because she anticipates me tickling her, she begins to giggle during my approach, before I even come into contact with her, and is laughing by the time I do reach her. Such a simple act brightens my mood; I can’t help but smile myself.

  2. I’m a follower of Namely Marley on Twitter…

  3. …and just tweeted about the giveaway. Thanks! 🙂

  4. Interesting subject, the role of an aunt. I would love to read her book and get her insights. I only had one aunt that was active in my life and it was always fun when she visited. She did things with us as kids that my mom never did.

  5. I follow you on twitter

  6. I follow you on FB

  7. I follow you on Google+

  8. I follow Savvy Auntie on Twitter

  9. I follow Savvy Auntie on FB

  10. I tweeted this post

  11. Cool topic!

  12. I follow you on facebook and shared this page with my book club friends on facebook!

  13. In college, my plan was to be the savvy aunt, but three children later… I’m happy with the path I took; however, there are those moments when I envy the other lifestyle — and my sister-in-law, the aunt my teens often find much cooler than their mom!

    • Well, you’ve definitely succeeded on the savvy part! Nailed it! Maybe you could write a book called the Savvy Mom!

  14. “. . . a gift to the children who never suffer from too much love.” That quote is so sweet and so true! What a great perspective Melanie has!

  15. Too fun! Our girls, 4 and 2 years old, are blessed with some awesome aunts! Growing up, we didn’t have any extended family around; my dad was an only child and my mom is from Canada. I love that our girls get to see their aunts more often. And they do, too! My favorite aunt stories are when the girls “call” their aunts on the phone. Of their 4 aunts, only 1 has children of her own, so our girls are spoiled rotten. They love spending time with their aunts.

  16. Melanie sounds like an awesome gal filled with wit and charm 🙂

  17. I’ve been such a fan of hers for quite some time. Great interview, as always!


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